CREATIVE BRIEF
CLIENT
Transcendeam is a team performance organization based in Albuquerque, New Mexico, United States.
CHALLENGE
As a co-founder of the organization, I sought to create a visual identity that would reflect our team's values and intentions and be versatile for both print and digital communication.
SOLUTION
Drawing inspiration from patterns found in nature, I used the negative space from the "seed of life" sacred geometry to create the logo and an evenly stacked version of the name for the logotype. 
The brand's color palette is informed by western color psychology and what we know about the parasympathetic and sympathetic nervous systems. With the goal of keeping teams in a parasympathetic state while they collaborate, I choose purple, known for it's calming and creative effects, and green, which is related to growth and abundance. Gradients are encouraged as they visually represent transitions that teams go through constantly.
The brand's typography includes Montserrat, which is flexible with numerous weight, paired well with Hind - both open font licenses through Google Fonts.
DELIVERABLES
VISUAL IDENTITY + LOGO
BRAND STYLE GUIDE
WEBSITE CONCEPT/CONSTRUCTION + MAINTENANCE
VIDEO + BLOG CONTENT
BRAND STYLE GUIDE
Back to Top