CREATIVE BRIEF
CLIENT
Elizabeth Svensson is a business owner and entrepreneur in the health and wellness sector based in Dublin, Ireland and serves clients around the world. 
CHALLENGE
Elizabeth needed not only a logo, but was also looking to take steps to further define the brand identity of her business. 
SOLUTION
I worked closely with Elizabeth to come up with a visual representation that conveyed her business mission of helping individuals embark on a personal journey of growth with the support of a grounded community. We played with a variety of different symbol combinations before settling on a seated figure comprised of an infinity symbol and a soul star.
Because the brand is largely digital, we defined the brand typography to include Baskerville and Open Sans, which combine together brilliantly for both screen and print use. Keeping in line with brand keywords - grounded-ness & entrepreneurship - we choose a vibrant color palette with deep blue as the primary color accented by energetic yellow and orange. Finally, to support our evolving social media strategy, I also designed some icons for Instagram Story Highlights covers.
DELIVERABLES
VISUAL IDENTITY + LOGO
BRAND STYLE GUIDE
CUSTOM ICONS FOR SOCIAL MEDIA
UX UPDATE TO WEBSITE
VIDEO/AUDIO COURSE CONTENT


PREVIEW OF BRAND STYLE GUIDE
SELECTED CUSTOM ICONS FOR INSTAGRAM STORY HIGHLIGHTS
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