CREATIVE BRIEF
APP CONCEPT & DESIGN: MOONY
​​​​​​​User Experience (UX) / User Interface (UI) Application and Digital Product Web Design Course
Inedi Design School, 2019 - 2020
CHALLENGE
Our group of five was asked to create and design a mobile application for use in the financial sector with no set constraints or requirements.
COMPETITIVE ANALYSIS
We reviewed the various financial mobile apps we (as mobile consumers) use every day. Then we conducted a market study to discover and analyze other popular fintech applications. Through this process we found our niche - an app that merges the convenience and functionality prevalent banking mobile apps (fiat currency management) with increasingly pertinent cryptocurrency wallets. 
SOLUTION PROPOSAL
The target user is a digital nomad who travels frequently, perhaps resides abroad and whose source of income comes in many forms (i.e. USD, EUR and BIT). They always want to see the big picture when it comes to their finances by managing their revenue, costs and transactions in all currencies in one place.
After creating personas, mapping user journeys and drafting the user flowchart (UX), we created a style guide to define the user interface complete with a set color palette and all interface elements such as the logo, icons, buttons, etc (UI). After prototyping, we the defined the corporate identity, listed our slogan 'Where will your moony take you?' and launched a landing page for the product.
Following a constructive critique of the original prototype, I returned to the drawing board and redesigned the style guide to be cleaner and simplified the flow of the app. I present this final iteration on this page.
DELIVERABLES
APP DESIGN SYSTEM
INTERACTIVE PROTOTYPE

DIGITAL PRODUCT WEBSITE LANDING PAGE
APP DESIGN SYSTEM
INTERACTIVE PROTOTYPE
MOCKUPS
HOME SCREEN
HOME SCREEN
HOME SCREEN W/ CRYPTO MENU DISPLAYED
HOME SCREEN W/ CRYPTO MENU DISPLAYED
CRYPTO / WALLET HISTORY
CRYPTO / WALLET HISTORY
CRYPTO / MARKET
CRYPTO / MARKET
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